A Brand Called You is an advanced workshop designed to challenge each professional who is committed to understanding what their current brand stands for, the value of their brand, and to discover what they want their brand to be.

Your image and reputation are essential to establishing your brand in the minds and hearts of clients, colleagues, prospects, and referral sources. Perceptions become the signature statements about how you are viewed as a professional. Throughout this session you will:

• Understanding the value of YOUR personal brand
• Discover the key success factors that build trust in your brand
• Create your personal branding statement
• Leverage personal brand assets to drive distinction

• Discover ways to maximize the components of BRAND: Believable, Relatable, Authentic, Notable & Distinctive
• Understand the 16 elements associated with Thought Leadership
• Create your Personal Branding statement and action plan

• Create a stronger personal brand
• Increase awareness of the psychology of branding
• Envision what you want to be known for as a professional
• Connecting your brand with prospective clients and referral sources

• High potential professionals
• Future leaders of the business
• Individuals committed to growing their practice